Wholesome ★ 0Sign in to vote

Wholesome makes sweeteners and baking ingredients, including Fair Trade and organic sugar, honey, agave, molasses, syrups and zero-calorie sweeteners. Founded in 2001, the brand says it set out to offer high-quality baking ingredients while building sourcing relationships that respect farming communities. Its history includes early Fair Trade sweeteners in the U.S. market and continued development of organic and regenerative agriculture products. Wholesome explains how ingredients travel from farming communities to home kitchens and provides product information for people baking, sweetening drinks or choosing pantry staples. The company’s stated values connect food quality with sourcing, farmer livelihoods and environmental practices, making those themes part of its brand identity as well as its product range.