True Fit ★ 0Sign in to vote

True Fit provides fit and sizing intelligence for apparel and footwear retailers. Its technology uses product attributes and purchase-and-return outcomes to generate personalized fit recommendations for shoppers during online shopping. The company positions its platform as a way for retailers to address fit uncertainty, support product discovery and inform decisions across merchandising and marketing. True Fit describes a data network built from retailer and brand activity, connecting shopper preferences with item-level product information. Its tools are designed to help fashion businesses deliver more relevant size guidance across digital commerce experiences.