Too Good To Go operates a marketplace that helps people buy surplus food from local restaurants, bakeries, cafes and grocery stores. Businesses list unsold food through the app, and customers reserve it for pickup, giving merchants a way to sell items that might otherwise go unused. The company says it was founded in Copenhagen in 2016 with the aim of fighting food waste. Its services include the consumer app, Surprise Bags and other programs for businesses and food brands. By connecting local supply with nearby customers, the platform offers participating businesses an additional sales channel and gives users a way to discover food at reduced prices while supporting food-waste reduction.
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