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TikTok for Business

TikTok for Business provides tools for brands and organizations to create and manage advertising campaigns on TikTok. Advertisers can select campaign objectives, audiences, budgets, placements, and creative formats, then monitor delivery and conversions through the platform. The service also offers resources and capabilities for managing business presence and working with creator-led advertising. TikTok for Business is an advertising platform rather than an independent marketing agency. Businesses should review current policies, available placements in their market, data and consent settings, creative standards, and measurement configuration.

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