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The Marketing Practice

The Marketing Practice is a B2B marketing agency that develops integrated programs for business brands. Its work can span strategy, advertising, public relations, content, social media, email, search, paid media, events, and lead generation. Teams can support organizations that need coordinated campaigns across the buying journey and across markets. Service delivery may vary by region and account. Businesses should define target audiences, sales alignment, channel responsibilities, data requirements, and conversion measures before commissioning a program, and confirm which services are delivered directly or through partners.

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