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Simple Story creates live-action and animated videos for organizations that need to explain ideas clearly and communicate with specific audiences. Its process combines story and strategy with production, supporting projects for technology and software, education, nonprofit, government, and telecom clients. The studio emphasizes planning, communication, and clear production timelines, with work that can support launches, campaigns, and public information. Companies should identify the audience, desired action, evidence and claims, accessibility needs, and distribution formats at kickoff, then confirm scope, schedule, and usage rights with the team.