Noom is a consumer-focused digital health company offering programs centered on behavior change and health goals. Its platform combines psychology-based learning, technology, coaching and, for some programs, clinical care or medication support. Weight management remains a core focus, while the company also describes programs related to diabetes and menopause. Noom’s content draws on behavioral science principles, including cognitive behavioral therapy, to help members understand habits and work toward sustained lifestyle changes. Program availability and clinical services depend on the specific Noom offering and member eligibility.
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