ModiFace develops augmented reality and simulation technology for beauty experiences. Its tools support real-time virtual product try-ons and visual simulations that help consumers explore makeup, hair color, and other beauty products through digital channels. The company’s official site describes services used on brand websites, mobile applications, and in-store devices. ModiFace became part of L’Oréal in 2018, bringing technology development into the group’s beauty innovation work. Its platform is designed for beauty brands seeking interactive ways for shoppers to preview products and looks. The company’s work combines computer-based visual experiences with consumer product discovery across online and physical retail settings.
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