Iterable is an AI-enabled customer engagement platform for orchestrating personalized communications across email, SMS, push notifications, in-app messages, web, and other channels. Its software connects audience data with campaign design, workflow automation, and performance measurement so marketing teams can create journeys that respond to customer behavior. The platform is built for organizations seeking flexible cross-channel communication at scale. Iterable is best described as marketing technology, helping internal teams manage and optimize campaigns rather than acting as a conventional email marketing agency.
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