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IDEO is a human-centered design and innovation consultancy that helps organizations explore opportunities and create products, services, and systems around people needs. Its multidisciplinary work draws on design, business strategy, technology, and social science, and can include research, prototyping, brand and experience work, and innovation capability building. IDEO partners with organizations across sectors such as healthcare, consumer products, retail, and the public sector. Its approach is useful when a team needs to understand a complex challenge and develop solutions that can be tested and implemented.