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Franchise Performance Group

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Franchise Performance Group (FPG) advises franchisors on franchise development and franchisee recruitment. Its published services include digital marketing and lead generation, sales consulting, outsourced franchise sales, website development, strategy and consulting, and franchise-sales process design. FPG describes managing parts or all of a development pipeline, from attracting prospective buyers through recruitment and agreement stages, and providing systems and support for internal teams. The firm says it works with franchise brands on growth planning and execution. Its services are intended for franchisors seeking structured development capacity; results depend on the brand, market conditions and implementation. The company’s site also publishes guidance on franchise growth and responsible franchising.

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