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Epsilon is a marketing and data company that helps brands connect customer information with personalized communications and advertising. Its capabilities include identity and audience data, email and direct marketing, campaign execution, loyalty, and measurement. The company supports organizations seeking to coordinate customer experiences across digital and offline channels using data-informed targeting. Epsilon operates within Publicis Groupe, combining technology with marketing services for large-scale programs. Businesses can assess its offering when looking for customer data, personalization, or managed campaign capabilities.