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EarthOptics focuses on soil measurement and mapping for agricultural use. The company describes itself as an independent organization combining agriculture, science, and data to provide a different view of soil. Its platform and services are oriented toward collecting and interpreting soil information that can support farm and land-management decisions. EarthOptics states that it does not sell seed, fertilizer, or crop-protection products, positioning its work around measurement and analysis rather than input sales. Farmers and agricultural organizations can contact the company to learn about its soil data services and determine what information is available for their fields.