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Demandbase

Demandbase supplies account-based go-to-market software for B2B marketing and sales teams. Its platform helps organizations define target accounts, combine account intelligence with advertising and campaign activation, coordinate seller actions, and measure engagement across buying groups. Teams can use account insights to prioritize outreach and align marketing investment with named-account strategies. Demandbase offers technology and related services, rather than functioning solely as an outsourced lead-generation agency. Companies should confirm available data sources, targeting capabilities, CRM integrations, and measurement assumptions for their own account-based program.

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