CleverTap provides an all-in-one customer engagement platform for brands seeking to personalize communication and improve customer retention. Its tools combine audience data, analytics, segmentation, and campaign orchestration across channels including email, push notifications, SMS, and in-app messaging. Teams can build automated journeys based on customer activity and measure engagement over time. The platform is designed for companies managing digital products and high-volume customer relationships, and should be categorized as marketing software rather than a traditional email agency.
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