Circana ★ 0Sign in to vote

Circana supplies data, technology, and analytics for consumer goods companies, manufacturers, and retailers. Its work helps clients measure market share, examine purchasing behavior, and understand factors affecting product demand and business performance. Circana’s Liquid Data platform brings together data and analytical tools with industry expertise, covering consumer packaged goods, retail, and manufacturing markets. The company traces its foundations to market information businesses IRI and NPD, and its research supports decisions involving product categories, consumer trends, and commercial growth opportunities.