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Better Collective is a digital sports media group that operates websites and communities covering sports, esports and sports betting. Its official company materials describe a portfolio of media brands, editorial content, videos, podcasts and other formats for sports audiences. The group also identifies performance-based marketing within sports betting as one part of its business model, alongside advertising, subscriptions and partnerships. Better Collective presents itself as a media and marketing business serving fans and commercial partners. Its individual brands and services vary by market and audience.