Ahrefs develops marketing and search-optimization software used to research websites, keywords, backlinks, and content opportunities. Its tools include Site Explorer for examining website performance and link profiles, Keywords Explorer for keyword research, Site Audit for technical checks, and Rank Tracker for monitoring search positions. The company has also added features for evaluating brand visibility in AI-generated answers and assisting content workflows. Marketers and publishers use Ahrefs to investigate search demand, compare competitors, identify content gaps, and monitor performance over time. The platform combines these capabilities with a large search and web data infrastructure.
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