Hootsuite provides software for planning, publishing, monitoring, and analyzing social media activity. Its platform brings social content calendars, engagement tools, social listening, and analytics into a shared workspace for marketing and customer-care teams. Hootsuite now describes AI features that can help users draft content, summarize social insights, and move from analysis to actions within social workflows. The company also offers integrations with other business tools and supports management of multiple social accounts. Organizations use Hootsuite to coordinate social publishing and engagement; the available networks and capabilities depend on the product configuration and connected accounts.
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