Criteo provides commerce media and performance advertising technology connecting retailers, brands, and digital publishers. Its products support retail media advertising, audience activation, retargeting, and campaign measurement across digital channels. Retailers can use the platform to build advertising businesses around shopper data, while brands can reach audiences and measure campaign activity closer to purchase. Criteo is a technology and media platform provider rather than a traditional agency. Buyers should understand data permissions, audience definitions, inventory, attribution windows, and how reported conversions are validated.
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