Moloco provides performance advertising technology for mobile app marketers and other digital businesses. Its platform uses machine learning to help advertisers reach audiences across app inventory and optimize campaigns toward measurable outcomes such as installs or purchases. Moloco also offers commerce media technology for retailers and marketplaces developing advertising businesses. The company is a marketing technology and advertising platform provider, not a traditional agency. Advertisers should review campaign objectives, inventory quality, brand safety, measurement methods, and data use, and compare performance against independent business outcomes.
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