Branch provides deep linking and measurement technology for mobile apps and digital journeys. Its products help marketers connect ad or web interactions with app destinations, measure campaign attribution, and create links that route users to relevant content across devices. The platform supports app growth and user experience workflows, including referrals and link-based campaigns. Branch is software rather than an agency that buys media. Teams should assess integration requirements, supported platforms, privacy controls, attribution logic, and the handling of deferred deep links before implementing the service.
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