Hotjar offers digital experience tools that help website and product teams understand visitor behavior through heatmaps, session recordings, surveys, and feedback. These tools can show where users click, scroll, or encounter friction, and can collect direct feedback to inform design and content changes. Teams often combine qualitative observations with analytics and testing to investigate why a page or funnel performs as it does. Hotjar is a software product, not a CRO agency. Organizations should configure consent, mask sensitive data, limit access, and validate findings with broader performance evidence.
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