AdRoll provides a digital advertising platform for creating, managing, and optimizing campaigns across multiple channels. The product supports audience targeting, cross-channel advertising, attribution, and ecommerce marketing, including retargeting based on customer and site activity. It also offers account-based marketing capabilities for B2B teams under the AdRoll brand. Rather than operating as a traditional agency, AdRoll supplies software marketers use to run and measure campaigns, making it relevant to companies seeking a self-service or technology-supported advertising workflow.
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