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COLLINS is a brand strategy and design company that helps organizations build, reposition and strengthen brands. Its programs include brand creation, refreshes, repositioning, expansion, turnarounds and portfolio architecture, bringing commercial strategy together with creative design. The company’s case studies feature work for Target, Bose, Robinhood, YouTube Gaming and other organizations. Businesses preparing for a launch, market expansion or brand transformation can review COLLINS’ programs and examples to see how its work connects positioning, identity and customer perception.