adidas is a global sporting goods company that designs and sells products for sport and sport-inspired culture. Its business includes footwear, apparel and equipment, supported by product development, marketing and consumer retail operations. The company describes its purpose as using sport to help change lives and its mission as building a leading sports brand. adidas serves athletes and consumers through a combination of physical retail, e-commerce and wholesale channels, with a broad product range across sports and lifestyle categories.
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