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Bombora provides business-to-business intent data that indicates when organizations are researching particular topics or categories of solutions. Marketing and sales teams can use these signals to prioritize accounts, refine audience segments, and coordinate outreach with advertising and CRM tools. The company positions its data within account-based marketing and go-to-market workflows, where intent is one input among firmographics, first-party activity, and sales context. Bombora supplies data and technology rather than an outsourced marketing campaign. Buyers should understand topic definitions, signal timing, coverage, integrations, and appropriate interpretation before acting on intent scores.