NotCo is a food-technology company that uses artificial intelligence to develop plant-based versions of familiar foods. Its proprietary algorithm, Giuseppe, analyzes food characteristics and explores combinations of plants that can recreate aspects of animal-based products such as taste, texture and function. The company’s product portfolio includes plant-based foods and beverages, with availability varying by market. NotCo says its purpose is to make plant-based options more accessible without asking people to give up the foods they enjoy. Its site introduces the company’s approach, describes Giuseppe and presents products for consumers and food-industry partners interested in plant-based formulation and food innovation.
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