Betterment is a digital financial services company focused on investing, saving, and retirement planning. Its platform combines automated investing technology with financial guidance and support, offering services for individual investors as well as workplace retirement plans for growing businesses. Betterment also provides technology for independent registered investment advisers through a custody platform. Customers can choose from different investing approaches and account types, with fees, eligibility, and investment risks depending on the selected service. The company positions its tools as a way to make long-term financial planning more accessible and easier to manage online.
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