Launchmetrics develops software, data and analytics for companies in the fashion, lifestyle and beauty sectors. Its Brand Performance Cloud brings together tools for sample management, event organization, press distribution, media monitoring, benchmarking and performance insights. The platform is designed to help brand and communications teams coordinate marketing activity, manage industry relationships and assess campaign results. Launchmetrics traces its origins to the merger of Fashion GPS and Augure and says it serves brands and agencies across international markets. The company focuses on technology and data products that connect planning and execution for brand marketing and communications workflows.
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