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Dynamic Yield

Dynamic Yield, part of Mastercard, provides personalization technology through its Experience OS. Mastercard describes the platform as helping teams build, test, and optimize tailored experiences across digital channels, including web, apps, email, and messaging. Its capabilities include recommendations, discovery, content and offer personalization, testing, and analytics. Businesses evaluating the product should confirm the current implementation model, integrations, data requirements, and features available for their intended channels.

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