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Skai provides marketing technology for planning, activating, and measuring campaigns across digital commerce and media channels. Its platform materials cover retail media, paid search, paid social, and related campaign workflows, giving advertisers tools to manage activity and analyze performance across channels. Skai serves brands, agencies, and retailers through software rather than acting as a traditional marketing agency. Organizations evaluating the platform should confirm supported networks, integrations, data requirements, and product features with Skai.