Pinduoduo is an e-commerce platform operated by PDD Holdings. The company describes Pinduoduo as a “new e-commerce” platform that combines value-focused merchandise with interactive shopping experiences. Customers use the service to browse products and participate in social and discovery-oriented shopping features. Pinduoduo’s model centers on connecting buyers with merchants through a digital marketplace, with product selection and availability determined by participating sellers. The platform is part of PDD Holdings’ broader commerce business, which also operates other online shopping services.
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