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Otto

OTTO is a German online retailer that has developed from a mail-order business into an e-commerce platform. Its marketplace connects customers with a wide selection of goods from OTTO and external retail partners, with categories including fashion, home and living, consumer electronics, and do-it-yourself products. The company also provides platform and advertising services for sellers and brands. OTTO describes its strategy as opening its technology, customer reach, and online marketplace to partners while continuing to develop the shopping experience through digital services.

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