Harris Poll ★ 0Sign in to vote

The Harris Poll is a market research and consulting firm that studies public opinion, consumer behavior, and social trends. Its research and advisory work supports organizations developing brand strategy, monitoring reputation, and understanding cultural or societal change. The firm describes a history of polling dating to 1956 and uses data collection and analysis to help leaders interpret what people think, feel, and do. Its services include research, software, and consulting solutions, with findings intended to help clients turn audience and market insights into strategic decisions.