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GfK is a market and consumer intelligence brand now combined with NielsenIQ (NIQ). Its published materials describe expertise in consumer and market information, sales tracking, forecasting, and insight tools that help organizations make decisions about brands, markets, and products. The NIQ and GfK combination brings together consumer and retail measurement capabilities for a broader view of purchasing behavior. Businesses researching this listing should note the current connection to NIQ and consult the company’s active NIQ resources for current products, coverage, and service details.