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Mintel

Mintel is a market intelligence and research company focused on consumers, product innovation, and global markets. Its work combines consumer research, product launch tracking, market analysis, and specialist analyst expertise to help businesses understand changing preferences and identify market opportunities. Mintel offers reports, data tools, consulting, and integrations across categories such as food, beauty, retail, technology, and travel. The company says it has more than five decades of research experience and tracks product introductions across multiple economies, giving organizations information to support product development, marketing, and strategic planning.

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