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NielsenIQ, also known as NIQ, provides consumer and market intelligence to help organizations understand purchasing behavior and market performance. Its solutions combine retail measurement, consumer insights, analytics, and technology, supporting questions about what is happening in a market, why consumer behavior is changing, and where businesses may act. NIQ describes coverage across more than 90 countries and serves manufacturers, retailers, media companies, and other organizations. Its tools and research can inform market measurement, category planning, product innovation, and decisions about how to reach consumers across channels.